Top 3 FUJIFILM X-S10 Alternatives In 2024

November 14, 2023 Posted by By Salik Waquas
Top 3 FUJIFILM X-S10 Alternatives

Drawing from my own hands-on experience with various cameras, I can attest that the FUJIFILM X-S10 has created quite a buzz among photographers and videographers, largely due to its outstanding capabilities. Yet, I’ve learned that no single camera is a one-size-fits-all solution, as every creator’s needs and preferences can vary. From my time spent exploring and testing various models, I’ve come across several cameras that can go toe-to-toe with the FUJIFILM X-S10, or even surpass it in certain aspects. In this article, we will explore the top 3 FUJIFILM X-S10 alternatives that are worth considering for anyone looking for a high-quality camera that can deliver excellent results for their content creation needs.

1. Sony ZV-E10

If you are looking for a vlogging camera that can also take great photos, you might be interested in the Sony ZV-E10 as a good alternative for the FUJIFILM X-S10. Both cameras are mirrorless models with APS-C sensors, but they have some differences in features and performance. Here is a brief comparison of the two cameras based on some key aspects.

  • Sensor: Both cameras have 24.2 MP APS-C sensors, but the FUJIFILM X-S10 uses a unique X-Trans CMOS 4 sensor that has a different color filter array than the conventional Bayer sensor used by the Sony ZV-E10. This means that the FUJIFILM X-S10 can produce sharper and more detailed images with less moiré and false colors, especially in complex scenes. However, the Sony ZV-E10 has a back-illuminated sensor that can capture more light and reduce noise in low-light situations.
  • Autofocus and Lens Mount: The Sony ZV-E10 has a faster and more accurate autofocus system than the FUJIFILM X-S10, thanks to its 425-point hybrid phase-detection and contrast-detection AF system. The Sony ZV-E10 also has a dedicated AF button and a touch-tracking function that can lock on and follow the subject’s face and eyes in both photo and video modes. The FUJIFILM X-S10 has a 117-point hybrid AF system that can also track faces and eyes, but it is not as responsive or reliable as the Sony ZV-E10’s AF system. The Sony ZV-E10 uses the Sony E-mount, which has a wider range of compatible lenses than the FUJIFILM X-mount used by the FUJIFILM X-S10. The Sony E-mount also supports full-frame lenses, which can offer better image quality and bokeh than APS-C lenses.
  • Design: The FUJIFILM X-S10 has a more ergonomic and comfortable design than the Sony ZV-E10, with a deeper and more textured grip, a larger and more tactile shutter button, and three command dials for easy control of exposure settings. The FUJIFILM X-S10 also has a built-in flash and a hot shoe for external flash units. The Sony ZV-E10 has a smaller and lighter body than the FUJIFILM X-S10, making it more portable and convenient for vlogging. The Sony ZV-E10 also has a hot shoe that can accommodate a microphone or a flash unit, but it does not have a built-in flash. The dimensions and weight of the two cameras are as follows:
  • Viewfinder and LCD monitor: The FUJIFILM X-S10 has an advantage over the Sony ZV-E10 in having a built-in electronic viewfinder (EVF), which can be useful for composing shots in bright sunlight or when using long telephoto lenses. The FUJIFILM X-S10’s EVF has a resolution of 2.36 million dots and a magnification of 0.62x. The Sony ZV-E10 does not have an EVF, but it has a larger and brighter LCD monitor than the FUJIFILM X-S10. The Sony ZV-E10’s LCD monitor has a resolution of 0.92 million dots and a brightness of 760 cd/m², while the FUJIFILM X-S10’s LCD monitor has a resolution of 1.04 million dots and a brightness of 785 cd/m. Both cameras have fully articulated LCD monitors that can flip out and rotate 180 degrees, which is ideal for vlogging and selfies.
  • Battery life: The Sony ZV-E10 has a longer battery life than the FUJIFILM X-S10, according to the CIPA ratings. The Sony ZV-E10 can take up to 440 shots or record up to 125 minutes of video per charge, while the FUJIFILM X-S10 can take up to 325 shots or record up to 55 minutes of video per charge. Both cameras support USB charging and power delivery, which means that they can be powered by an external battery pack or a power bank while shooting.
  • Video capabilities: Both cameras can record 4K video at up to 30 fps and Full HD video at up to 240 fps, with various options for frame rates, bit rates, and color profiles. Both cameras also have microphone and headphone jacks, as well as HDMI outputs for external monitors or recorders. However, the Sony ZV-E10 has some features that make it more suitable for vlogging and video production than the FUJIFILM X-S10, such as:
    • A dedicated video record button and a video mode dial that can switch between different video settings quickly and easily.
    • A background defocus function that can adjust the aperture automatically to create a shallow depth of field effect.
    • A product showcase function that can switch the focus from the face to the object in front of the camera smoothly and instantly.
    • A digital image stabilization and IS mode boost function that can reduce camera shake and motion blur when shooting handheld.
    • A vertical video function that can record videos in portrait orientation for social media platforms like Instagram and TikTok.
  • Price: The Sony ZV-E10 is cheaper than the FUJIFILM X-S10, both for the body only and for the kit with a lens. The Sony ZV-E10 costs $698 for the body only and $798 for the kit with the 16-50mm f/3.5-5.6 OSS lens, while the FUJIFILM X-S10 costs $999 for the body only and $1399 for the kit with the 18-55mm f/2.8-4 R LM OIS lens. However, the price difference may vary depending on the availability and discounts of the products.

2. Nikon Z 30

If you are looking for a compact and lightweight mirrorless camera that can deliver high-quality stills and videos, you might want to consider the Nikon Z 30 as a good alternative for the FUJIFILM X-S10. 

  • Sensor: The Nikon Z 30 has a 20.9 MP APS-C sensor, while the FUJIFILM X-S10 has a 26.1 MP APS-C sensor. The FUJIFILM X-S10 also uses a unique X-Trans CMOS 4 sensor that has a different color filter array than the conventional Bayer sensor used by the Nikon Z 30. This means that the FUJIFILM X-S10 can produce sharper and more detailed images with less moiré and false colors, especially in complex scenes. However, the Nikon Z 30 has a higher maximum expanded ISO of 204800, compared to 51200 for the FUJIFILM X-S10. This means that the Nikon Z 30 can capture more light and reduce noise in low-light situations.
  • Autofocus and Lens Mount: The FUJIFILM X-S10 has a faster and more accurate autofocus system than the Nikon Z 30, thanks to its 425-point hybrid phase-detection and contrast-detection AF system. The FUJIFILM X-S10 also has a dedicated AF button and a touch-tracking function that can lock on and follow the subject’s face and eyes in both photo and video modes. The Nikon Z 30 has a 209-point hybrid AF system that can also track faces and eyes, but it is not as responsive or reliable as the FUJIFILM X-S10’s AF system. The Nikon Z 30 uses the Nikon Z mount, which has a wider range of compatible lenses than the FUJIFILM X mount used by the FUJIFILM X-S10. The Nikon Z mount also supports full-frame lenses, which can offer better image quality and bokeh than APS-C lenses.
  • Design: The Nikon Z 30 has a more ergonomic and comfortable design than the FUJIFILM X-S10, with a deeper and more textured grip, a larger and more tactile shutter button, and two command dials for easy control of exposure settings. The Nikon Z 30 also has a dual card slot that can accommodate two SD cards, which is useful for backup or overflow storage. The FUJIFILM X-S10 has a smaller and lighter body than the Nikon Z 30, making it more portable and convenient for travel. The FUJIFILM X-S10 also has a built-in flash and a hot shoe for external flash units. The dimensions and weight of the two cameras are as follows:
  • Viewfinder and LCD monitor: The FUJIFILM X-S10 has an advantage over the Nikon Z 30 in having a built-in electronic viewfinder (EVF), which can be useful for composing shots in bright sunlight or when using long telephoto lenses. The FUJIFILM X-S10’s EVF has a resolution of 2.36 million dots and a magnification of 0.62x. The Nikon Z 30 does not have an EVF, but it has a larger and brighter LCD monitor than the FUJIFILM X-S10. The Nikon Z 30’s LCD monitor has a resolution of 0.92 million dots and a brightness of 760 cd/m², while the FUJIFILM X-S10’s LCD monitor has a resolution of 1.04 million dots and a brightness of 785 cd/m. Both cameras have fully articulated LCD monitors that can flip out and rotate 180 degrees, which is ideal for vlogging and selfies.
  • Battery life: The Nikon Z 30 has a longer battery life than the FUJIFILM X-S10, according to the CIPA ratings. The Nikon Z 30 can take up to 440 shots or record up to 125 minutes of video per charge, while the FUJIFILM X-S10 can take up to 325 shots or record up to 55 minutes of video per charge. Both cameras support USB charging and power delivery, which means that they can be powered by an external battery pack or a power bank while shooting.
  • Video capabilities: Both cameras can record 4K video at up to 30 fps and Full HD video at up to 240 fps, with various options for frame rates, bit rates, and color profiles. Both cameras also have microphone and headphone jacks, as well as HDMI outputs for external monitors or recorders. 
  • Price: The Nikon Z 30 is cheaper than the FUJIFILM X-S10, both for the body only and for the kit with a lens. The Nikon Z 30 costs $698 for the body only and $797 for the kit with the 16-50mm f/3.5-6.3 VR lens, while the FUJIFILM X-S10 costs $999 for the body only and $1399 for the kit with the 18-55mm f/2.8-4 R LM OIS lens.

3. Olympus OM-D E-M10 Mark IV

If you are looking for a compact and lightweight mirrorless camera that can deliver high-quality stills and videos, you might want to consider the Olympus OM-D E-M10 Mark IV as a good alternative for the FUJIFILM X-S10.

  • Sensor: The FUJIFILM X-S10 has a 26.1 MP APS-C sensor, while the Olympus OM-D E-M10 Mark IV has a 20.3 MP Micro Four Thirds sensor. The FUJIFILM X-S10 also uses a unique X-Trans CMOS 4 sensor that has a different color filter array than the conventional Bayer sensor used by the Olympus OM-D E-M10 Mark IV. This means that the FUJIFILM X-S10 can produce sharper and more detailed images with less moiré and false colors, especially in complex scenes. However, the Olympus OM-D E-M10 Mark IV has a higher maximum expanded ISO of 25600, compared to 12800 for the FUJIFILM X-S10. This means that the Olympus OM-D E-M10 Mark IV can capture more light and reduce noise in low-light situations.
  • Autofocus and Lens Mount: The FUJIFILM X-S10 has a faster and more accurate autofocus system than the Olympus OM-D E-M10 Mark IV, thanks to its 425-point hybrid phase-detection and contrast-detection AF system. The FUJIFILM X-S10 also has a dedicated AF button and a touch-tracking function that can lock on and follow the subject’s face and eyes in both photo and video modes. The Olympus OM-D E-M10 Mark IV has a 121-point contrast-detection AF system that can also track faces and eyes, but it is not as responsive or reliable as the FUJIFILM X-S10’s AF system. The Olympus OM-D E-M10 Mark IV uses the Micro Four Thirds mount, which has a smaller range of compatible lenses than the FUJIFILM X mount used by the FUJIFILM X-S10. The Micro Four Thirds mount also has a 2x crop factor, which means that the effective focal length of the lenses is doubled.
  • Design: The Olympus OM-D E-M10 Mark IV has a more ergonomic and comfortable design than the FUJIFILM X-S10, with a deeper and more textured grip, a larger and more tactile shutter button, and three command dials for easy control of exposure settings. The Olympus OM-D E-M10 Mark IV also has a built-in flash and a hot shoe for external flash units. The FUJIFILM X-S10 has a smaller and lighter body than the Olympus OM-D E-M10 Mark IV, making it more portable and convenient for travel. The FUJIFILM X-S10 also has a dual card slot that can accommodate two SD cards, which is useful for backup or overflow storage. The dimensions and weight of the two cameras are as follows:
  • Viewfinder and LCD monitor: The Olympus OM-D E-M10 Mark IV has an advantage over the FUJIFILM X-S10 in having a built-in electronic viewfinder (EVF), which can be useful for composing shots in bright sunlight or when using long telephoto lenses. The Olympus OM-D E-M10 Mark IV’s EVF has a resolution of 2.36 million dots and a magnification of 0.62x. The FUJIFILM X-S10 does not have an EVF, but it has a larger and brighter LCD monitor than the Olympus OM-D E-M10 Mark IV. The FUJIFILM X-S10’s LCD monitor has a resolution of 0.92 million dots and a brightness of 760 cd/m², while the Olympus OM-D E-M10 Mark IV’s LCD monitor has a resolution of 1.04 million dots and a brightness of 785 cd/m. Both cameras have fully articulated LCD monitors that can flip out and rotate 180 degrees, which is ideal for vlogging and selfies.
  • Battery life: The Olympus OM-D E-M10 Mark IV has a longer battery life than the FUJIFILM X-S10, according to the CIPA ratings. The Olympus OM-D E-M10 Mark IV can take up to 360 shots or record up to 55 minutes of video per charge, while the FUJIFILM X-S10 can take up to 325 shots or record up to 125 minutes of video per charge. Both cameras support USB charging and power delivery, which means that they can be powered by an external battery pack or a power bank while shooting.
  • Video capabilities: Both cameras can record 4K video at up to 30 fps and Full HD video at up to 240 fps, with various options for frame rates, bit rates, and color profiles. Both cameras also have microphone and headphone jacks, as well as HDMI outputs for external monitors or recorders. 
  • Price: The Olympus OM-D E-M10 Mark IV is cheaper than the FUJIFILM X-S10, both for the body only and for the kit with a lens. The Olympus OM-D E-M10 Mark IV costs $699 for the body only and $799 for the kit with the 14-42mm f/3.5-5.6 EZ lens, while the FUJIFILM X-S10 costs $999 for the body only and $1399 for the kit with the 18-55mm f/2.8-4 R LM OIS lens.

Salik Waquas
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Salik Waquas is a seasoned professional in the world of cinema, bringing over a decade of experience as a cinematographer and colorist. With an eye for capturing the perfect shot and a passion for enhancing the visual storytelling of films, he has made a significant mark in the industry. Aside from mastering the art of cinematography and color grading, Salik also enjoys sharing insights and knowledge through the written word. As a dedicated blogger in the film industry, His articles cover a wide range of film-related topics, offering readers a unique perspective and valuable insights into the world of cinema.